OhMyG – quiet pleasure

Perhaps you recognise this situation: you’re in the mood for some me-time and you need some pleasure and intimacy. You take your sex toy from your nightstand and turn it on. Immediately you’re annoyed by the sound that your toy makes. Sometimes it’s a strange sound that breaks your focus and sometimes it’s simply too loud. Whatever the case, it completely ruins the moment. Does it have to be this way?

That is exactly what Francesca and her husband Martin asked themselves as well. Together they set out to find a way to produce a sex toy that not also provides great pleasure, but is also whisper quiet during use. In 2018, they founded the company IOBA and started working on new ideas and technologies to create a sex toy that specifically targets the G-spot. A couple of months later, their first toy, the OhMyG, was ready. After a period of testing and improving, the vibrator was ready to be introduced to the public.

Silent drive technology

OhMyG is a sex toy that is designed with the female body in mind and specifically targets the G-spot for optimal pleasure. It has a C-shape instead of a bent or straight shaft so it perfectly reaches the G-spot every time. It also features a unique ‘bead’ that moves back and forth over your sensitive spot. This ‘come hither’ motion fully stimulates the G-spot in a natural way. The intensity of the movement is easily adjustable with a push of a button. The OhMyG is created with silent drive technology, which is developed by IOBA itself. This technology makes sure the motor is whisper quiet during use, so you can completely focus on the stimulation and enjoy the sensations it provides without distractions.

Innovation and inclusivity

IOBA is a company that doesn’t just strive for innovation, but also for breaking taboos surrounding masturbation and sexuality. They mainly focus on female sexuality, as this still comes with a lot of prejudice and feelings of shame. They want every person to be able to talk about sex and sex toys without limitations and to normalise uncomfortable subjects. Diversity and inclusivity are important to IOBA and they strive for a good sexual health for every person with a vagina. They work with a diverse group of influencers, including sex therapists, ‘body positive’ models, and strippers in order to gain and spread knowledge. This way, they work on breaking taboos, embracing inclusivity, and promoting body positivity. Although OhMyG is currently their only toy, IOBA works hard to expand their collection with, among others, a toy for external stimulation and various practical accessories, like lubricant and toy cleaner.